more so than ever, attorneys should (albeit, must) have an online presence to
continuously generate business and stay relevant in a quickly evolving
field. While many attorneys and their
firms choose to build their own websites, several turn to platforms such as
COUNSELUNITED to expand their potential market base and create more online
presence for themselves.
are several reasons attorneys should consider maximizing their online presence
through platforms such as COUNSELUNITED:
a majority of potential clients turning towards online searches for legal
services, attorneys that maximize the potential of search “hits” are
able to place themselves in an immediate position to assist the potential
- Having a targeted online presence allows the attorney to reach a wide range of audience immediately; whether the audience is potential clientele or other attorneys or legal practitioners looking for co-counsel assistance or the ability to refer work in other states, jurisdictions or practice areas.
should constantly market themselves and their practice – a steady cache of
clientele is not guaranteed. With a
well-developed online presence, the attorney is able to maintain relevance
amongst those seeking legal services.
the practice of law evolves, solo and boutique firm attorneys have leveraged
technology to stay ahead of the curve and compete in the changing landscape.
are some critical consideration points to improve your practice:
a time and billing software, preferably one that is coupled with a practice
management and document storage component, such as Bill4Time, so as to
efficiently schedule client tasks, timely prepare and collect on invoices, and
reduce your “paper footprint” and overall overhead.
committing to a technology provider, be certain to consider what back-up
systems are in place in the event your computer crashes. Cloud-based providers help mitigate the risk
of losing all information; however, a separate online backup service is
and networking go hand-in-hand. As
attorneys, your business depends upon expert counsel; consequently, a keystone
to your knowledge asset is the ability to collaborate on issues with other
attorneys. Platforms such as COUNSELUNITED
allow attorneys to generate a circle of influence amongst similarly situated
legal practitioners throughout the nation and share in a knowledge exchange,
associate with other members on complex issues, and, ultimately, create
efficiencies for clients.
possible, outsource tasks outside of your skill level. For instance, COUNSELUNITED allows its member
attorneys to associate with one another, or connect with experts on call when a
case demands such.
and boutique firm attorneys wear many hats; lean on technology to create
efficiencies within your practice and, ultimately, a more profitable business.
is a collaborative legal community, founded by attorneys for the benefit of
attorneys, legal professionals, law students and end-users of legal
was founded on the principal that a solo or boutique firm attorney in the most
remote area of the Country could effectively compete with a large firm
counterpart by leveraging technology and community.
uniqueness of COUNSELUNITED’s platform affords members the ability to:
and leverage their practice through a trusted referral network;
a circle of influence amongst similarly situated legal practitioners practicing
in complimentary areas of law or jurisdiction;
and confidently collaborate on issues and share in a knowledge exchange with
other attorneys to deliver efficient, effective counsel;
market share from clients and prospects alike through increased visibility, SEO
and digital media marketing efforts afforded by the platform; and
- Gain access to practice management partners and affiliated service providers for documents and templates, billing software, expert witnesses and consultants, and litigation support, amongst other benefits.